How to survive... homework...

This is my marketing tutorial homework.

CBS Students+Alumni

“CBS for Cologne”= CBS Students&Alumni quarterly support a social project (financially or physically) with the aim to help people living in Cologne (Concept of giving the city something back, we care about the city and the locals). Examples for social projects would be the support of a sports club for handicapped people (buying equipment), helping a kindergarten to build a new playground, buying toys for a children’s home or offering free coaching lessons for school kids.

Strategy:

• Own blog is opened, first entry introduces the topic, following entries describe the activities, including many photographs of the activities
• Blog is linked to other blogs dealing with either of the topics: cologne, charity organizations, charity activities, any of the institutions we want to help
• On the blog we encourage people to give us notice about other projects we could support, as well as calling for donations
• We create our own community “cbs-for-cologne”, initial members are all alumni and students
• The community provides a platform where we can discuss upcoming events and brainstorm for new projects to support
• The community is open for everyone who would like to participate by either donating, coming up with new ideas or physically help at one or more of the projects
• The platform as well gives an opportunity to stay in touch with people/ organizations we have helped, so we can track if our efforts helped
• The community has its own press release section, where we provide short summaries of our activities, including pictures, for the press
• Existing communities where we could present our organization: http://www.koeln-community.info/ , http://www.koeln.de/fruende/ , http://koln.vivastreet.de/community-leben+koln , http://www.k-community.de/ , http://www.spin.de/start/koeln

• Ideas for Viral Marketing Campaigns
• Blogosphere: short clip: “Bloggers for Cologne- CBS for Cologne” Clip shows impressions of Cologne, wonderful city, we want everyone living here to enjoy it, you can make this happen by helping us to make it happen- forward this video, blog about us”
• Ad Cards: available at Clubs, Bars and Restaurants in Cologne
• Community: Project: “Your cause- our aid- a new cause- your aid”, users are encouraged to present a project of which they think it should be supported (preferably with pictures), a jury picks one of them: this is the initial project. All members of projects which we have supported agree to help us support another project (domino effect)
• Important to communicate this project within the other communities and using the above mentioned ad-cards, so that many users participate
• High-pressure-cleaner: using a high pressure cleaner, write our mail address all over cologne (that way it is not illegal), record this and put it on youtube as a short clip